THE STORY BEHIND DAS OPTICS

Great Sunglasses | Great Prices | $10 to your Team

Meet the Burton Family

We’re Brad and Mary Burton, and pretty much our entire life together has revolved around getting outside.

We met working as wilderness guides in Utah, and spent the first four months of our marriage living in a tent on the banks of the Snake River, working as whitewater guides. We’ve ridden our bikes across Canada, raised a family in the mountains, and somehow convinced our three boys—Leo, Eli, and Henry—that bikepacking, skiing, rafting, climbing, and sleeping in tents are all good ideas.

We’ve called Teton Valley home for the past 12 years, and our family is happiest when we’re outside and figuring out how to turn an ordinary weekend into an adventure.

That’s where Das Optics came into our lives.

Chris and Grady started Das as a project they could build together—a small outdoor brand born right here in the Teton Valley community. A few years ago, our family picked up a pair of Das glasses for a bikepacking trip to Moab. We loved the glasses, but we also loved what Das represented: a local brand created by people who actually spend their time outside.

Over the years, we got to know Chris and Grady through our local kids' mountain bike community. In August 2026, when the opportunity came for us to take over Das, it felt like a natural fit. We loved the idea of carrying on what they started while creating something our own family could build together.

Our goal is to grow Das into a bigger and better outdoor brand without losing the scrappy, local, family-run spirit that made us love it in the first place. We want our kids involved, our friends involved, and hopefully a whole lot of people wearing Das while they're out doing something they love.

For us, it’s not really about sunglasses.

It’s about getting outside.

Because we buy direct from the manufacturer we can source the best sunglasses. Our small team helps us keep our prices just right and raise money at the same time